Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Some PowerPoint Tips…

I get to review many, many PowerPoint presentations. Some of them long, some of them short. Many littered with the same basic nitty, gritty errors. Here are some things to watch for:

  1. Use one font and one font only. “Fonitis” is a disease. Don’t let it infect your presentation.
  2. Watch bullet types. Keep them clean and consistent.
  3. Use tabs in the ruler to adjust space between the bullet and your text, not the space bar
  4. Use the line spacing tool to adjust the space between lines and paragraphs. Do not use the font size. As soon as you reapply the template you will nuke your presentation.
  5. Get consistent font sizes via the template tool. It’s a nightmare doing it slide-by-slide
  6. Review it on the big screen. You’ll be amazed what you notice

Just some thoughts…

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