Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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SEC & Disclosure…

Last month, the SEC announced new guidance in using traditional websites and social media channels as legitimate means for companies listed on US stock exchanges to communicate with investors and others.

Like Neville, I believe that announcement will have a far-reaching impact on how organizations communicate, not only listed companies (he has outlined some reasons why he thinks so).

I agree that this doesn’t spell the end of the press release. In fact, it could make the press release more important as companies seek to differentiate communications.

The SEC also made other moves this week – the recording is available – with SEC Chairman Christopher Cox presenting IDEA, a pretty good acronym for Interactive Data Electronic Applications. During the course of the next three years, IDEA will replace EDGAR, the SEC’s 1980s-era computer system for filing documents electronically.

In a first, anyone with an Internet connection – investors, financial analysts, anyone – will be able to more easily find, analyze and extract data and other financial information about US-listed companies held by the SEC. Neville points to the important underlying message in that this appears to give clear support for XBRL in financial reporting and information analysis

The SEC’s press release has the details and there is plenty of commentary and opinion. Hat tip to Neville for the post…

Speak Up — Add Your Thoughts

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