Andy on Twitter

  • Amazon announces profits ⅓ of what street expected. Bezos becomes world's wealthiest person. That's just how the Zon roles...,
  • “Be the silence that listens.” — Tara Brach () (thanks ),
  • Wow! ,
  • Everytime I have to go back to the world I think "I just wish this company used for everything". ,
  • Every time I am "forced" to use Microsoft software it is nothing but a major disappointment - think the hardware might be ahead of software,
  • RR points to the sad state of the CMO. Succession is the major issue - aside from the turnover itself ,
  • Of to Christchurch. Brrrrrrrrrrr,
  • Stop whining about Facebook and Google and learn from them - spot bloody on! ,
  • Looking forward to reading this ,
  • Worth a read ,
  • Love this... ,
  • Like how McKinsey frames culture and behaviour together. ,
  • Fed Up with Super Rugby games stopages for criminal investigations. Equaly tired of thuggery ,
  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
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On Buzz….

  • WSJ reports on Dell and bloggers
  • Liked this presentation… some good principles that can be applied anywhere:
    • find the most passionate 1% of citizens and engage them deeply, not just with the organisation but also with each other
    • create ‘third spaces’; unconference events and online communities
    • community engagement has to be integrated with communication strategies and planning processes
    • creating online communities is only one part also need to go where people are today ie find related communities of interest
    • create a community evangelist roll
    • … this diagram was insightful as well…
    • Engagement Pyramid
  • Reminded me of one of my favorite Drucker quotes:
  • “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.

    “Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker

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