Andy on Twitter

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On Buzz….

  • WSJ reports on Dell and bloggers
  • Liked this presentation… some good principles that can be applied anywhere:
    • find the most passionate 1% of citizens and engage them deeply, not just with the organisation but also with each other
    • create ‘third spaces’; unconference events and online communities
    • community engagement has to be integrated with communication strategies and planning processes
    • creating online communities is only one part also need to go where people are today ie find related communities of interest
    • create a community evangelist roll
    • … this diagram was insightful as well…
    • Engagement Pyramid
  • Reminded me of one of my favorite Drucker quotes:
  • “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.

    “Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker

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