Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Journalists In China…

It’s great reading Dan’s blogs from China. I recently spent a couple of weeks there with customers, media, and analysts. The comments here are really worth a read – especially those from his students.

Couple of observations from my last trip.

1. plenty of women tech journalists – much more than I encounter in the US. And, much like here, no discernible difference in aggressiveness or style. They all want a story and they want it before their competitors.

2. all the journalists are savvy to the big issues and don’t shy from the tough questions.

3. they have a keen sense of history – much more so than in the US. It feels like they are doing much deeper research – and they constantly refer back to notes from the last interview…

4. they’re quick to give competitors a call prior to any interview… a couple were armed with the same set of questions from the same competitor.

Like Dan I found the broadband in China a tad slow – but free, as it is in most places, is great. Moreover, wireless coverage is fantastic and high-quality. Much better than in Silicon Valley. Was also cool to step off the plane and have email flooding into my Blackberry. So, we’re one-all in this respect.

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