Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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IBM Developing Communications Measurement Tools…

According to CNET, IBM is describing a service:

…called the Public Image Monitoring Solution, that searches through reams of blogs, news stories and other material to distill useful information for companies.

IBM is testing the application with its partners and the Morgan Stanley financial services firm. The new service would draw on IBM’s text analytics and search software, WebSphere Information Integration OmniFind Edition.

IBM originally developed OmniFind to index and search information that resides within corporate networks. But it found that some customers were keen on learning what outsiders were saying on the Web about a given corporation, said Marc Andrews, IBM’s director of strategy and business development for unstructured information.

Sounds like what Biz360 has been doing for years.

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