Jason as an intriguing post on how to run a start-up… I agree with much of what he says, except, “buy Apple, have no IT department”. Ok – I’m biased – but I’ve also walked both side of this argument many times.
An Apple will cost you more over the long-run just based on HW costs. In terms of removing complexity – hyper-proprietary technology won’t get you there. Moreover, you’ll be FORCED into unnecessary hardware upgrades as they move the OS forward – something Microsoft hasn’t done yet.