Andy on Twitter

  • Amazon announces profits ⅓ of what street expected. Bezos becomes world's wealthiest person. That's just how the Zon roles...,
  • “Be the silence that listens.” — Tara Brach () (thanks ),
  • Wow! ,
  • Everytime I have to go back to the world I think "I just wish this company used for everything". ,
  • Every time I am "forced" to use Microsoft software it is nothing but a major disappointment - think the hardware might be ahead of software,
  • RR points to the sad state of the CMO. Succession is the major issue - aside from the turnover itself ,
  • Of to Christchurch. Brrrrrrrrrrr,
  • Stop whining about Facebook and Google and learn from them - spot bloody on! ,
  • Looking forward to reading this ,
  • Worth a read ,
  • Love this... ,
  • Like how McKinsey frames culture and behaviour together. ,
  • Fed Up with Super Rugby games stopages for criminal investigations. Equaly tired of thuggery ,
  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
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FT on Social Media

FT features Dell in a piece on Social Media… good read. Folks often ask me about the ROI of social media, this starts to get at it. Bottom-line, making customers happier through better access to information reduces costs and boosts sales.

This is a two-fold opportunity for tech vendors. By adopting a greater quotient of Web 2.0 marketing techniques, marketing executives can rise to the demands of what buyers want for information that adds to their purchase intelligence. At the same time, executives can demonstrate that they can take money off the table, by deploying less expensive marketing techniques. And every marketer’s chief operating officer or chief executive would applaud initiatives to reduce versus expand budget.

One of the biggest trends in marketing is using social media and social networking both to increase customer response time, authenticity, and to leverage communications. Many technology vendors are leading that charge and taking slightly different tacks to do so but all are seeing increases in positive brand association and customer engagement while decreasing both relative and total costs.

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