Andy on Twitter

  • Looking forward to the next edition worth subscribing to print and online newsletter,
  • Good tips for fundraising. But, first step is to understand how ready you are by getting everything investors need… ,
  • Great tips from a deal maker and good observations on use of machines learning and AI to build better services… ,
  • Great read - love that is smashes the rampant ageism and myth of youth ... Alan Patricof: An Ageless VC Makes a Spl… ,
  • Some of the best music you'll ever listen too... stacked-up and ready to stream ,
  • Warm up for the Sydney to Hobart. ,
  • The power of brand influencers - interesting read. Interested in views on their methodology - might work for US mar… ,
  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,
  • Connect

FT on Social Media

FT features Dell in a piece on Social Media… good read. Folks often ask me about the ROI of social media, this starts to get at it. Bottom-line, making customers happier through better access to information reduces costs and boosts sales.

This is a two-fold opportunity for tech vendors. By adopting a greater quotient of Web 2.0 marketing techniques, marketing executives can rise to the demands of what buyers want for information that adds to their purchase intelligence. At the same time, executives can demonstrate that they can take money off the table, by deploying less expensive marketing techniques. And every marketer’s chief operating officer or chief executive would applaud initiatives to reduce versus expand budget.

One of the biggest trends in marketing is using social media and social networking both to increase customer response time, authenticity, and to leverage communications. Many technology vendors are leading that charge and taking slightly different tacks to do so but all are seeing increases in positive brand association and customer engagement while decreasing both relative and total costs.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]
Indulgences-Coffee