Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
  • Connect

direct tv idiocy

I now regard Direct TV as the lowest form of operator in the US.  Here is the rub… They want us to pay them $250 for a:

  1. Contract they say we have signed but can’t produce or show
  2. No ability to transfer the service when we move States
  3. Service they can’t install or deliver. Their installers have arrived twice at our house, wandered about, and said they need more expertise to install. They refuse to provide that expertise though.

All this after we have been a happy, super premium customer for over five years.  Rather than recognize their issues and work with us, they just want the $250 dollars.

The irony of all this is that I really want their programming. But their business practices are so repulsive I’ll never use them again.  Moreover, I’ll make it my mission to ensure as few people as possible sign with DirectTV.

In my book, they are a model for how to turn a loyal and passionate customer into one that despises your very existence.  What company would forgo the potential of thousands of dollars of revenue for $250?  My only conclusion can be that they are desperate.  Time to sell your stock!

Technorati Tags: ,

One Response

  1. By George on December 6th, 2011 at 4:38 pm

    What did you do at the end of your contract. I am considering going from Cox cable to another service, to save some money, even though Cox is excellent for Internet, cable and home telephone. These services plus paying AT&T for my iPhone adds up to over $300 per month. A really high price to pay for me.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]