Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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Digital Nomads

We’ve been chatting lots about Digital Nomads lately – so reading Steve’s column I wonder if he has our offices bugged 🙂

We are clearly at the tipping point at which notebook sales are going to outpace desktops. And social media tools are going to ignite Digital Nomadism. They are really going to force us to rethink how we communicate.

For instance, email should be decreasing as a communications tool. It’s the last vestige of the opaque. And I’d argue, a productivity hole of unprecedented proportions when compared to the speed and distribution effectiveness of social media tools. The brilliance of social media tools like Twitter and Friendfeed is that I am interested in what I am interested in. The annoying thing about email is that people I assume I am interested in their conversation or what they are sending me. Email is appalling for archival and workgroup productivity – Blogs and Wikis are great. I’d go as far to say that Enterprises that grok and answer the needs of Digital Nomads will be significantly advantaged.

Steve points to a guy I mentioned in my earlier posts on email – Luis Suarez who works for IBM out of the Canary Islands and has virtually eliminated all business email in favor collaborating via social networks. I’m not sure I could go exclusively off the grid – but I do aim to get a long way there.

2 Responses

  1. By John Battelle on July 3rd, 2008 at 9:22 am

    Andy – I dunno if I can let go of email quite yet. But I do agree about the power of social tools. What about combining the two? Email has something I wish social tools had – asynchronous intimacy.

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