Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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Digital Nomads & Data Cards…

More and more folks are using mobile data cards according to Nielson… another sign of the growth of the Connected Era:

…Nielsen’s research reveals that the cards are beginning to play an important role in home and personal Internet access, as well. In fact, 43 percent of mobile data card users report they most often use their data card at home, while 15 percent say they typically use the card at work. Additionally, one in five (21 percent) data card subscribers take advantage of ubiquitous access by heading outdoors and 9 percent use their card while commuting.

GigaOm points to one of the reasons:

An easy explanation would be better price packages and higher speed tiers, thanks to newer 3G technologies. Of the nearly 1,300 mobile data card users Nielsen surveyed, more than 99 percent still kept their wired broadband service: 40 percent of card users also have cable broadband and 34 percent also have DSL in their home. That number can jump to 59 percent, giving wired carriers something to think about…

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