Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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Dell Homepage Update

If you take a look at Dell.com today there is a chance you will see a new home page! Canada, Mexico, Brazil, Spain and China will go live today while we are launching a 50% filter of the home page in the US. While a huge number of people visit Dell.com every day without touching this page, millions still do. We felt it was time that it expressed our brand more fully and that the navigation was simpler for all our audiences.

Simplicity was our watchword here – we wanted a clean, easy to navigate look. The redesign of the Dell.com home page began with extensive discovery and research, followed by multiple rounds of design. Early testing on the new design indicates that our efforts will pay off – we have had extremely positive customer feedback.

This is just the start of the reinvention of the largest eCommerce site in the world. Let us know what you think!

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