If you take a look at Dell.com today there is a chance you will see a new home page! Canada, Mexico, Brazil, Spain and China will go live today while we are launching a 50% filter of the home page in the US. While a huge number of people visit Dell.com every day without touching this page, millions still do. We felt it was time that it expressed our brand more fully and that the navigation was simpler for all our audiences.
Simplicity was our watchword here – we wanted a clean, easy to navigate look. The redesign of the Dell.com home page began with extensive discovery and research, followed by multiple rounds of design. Early testing on the new design indicates that our efforts will pay off – we have had extremely positive customer feedback.
This is just the start of the reinvention of the largest eCommerce site in the world. Let us know what you think!