Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Back On Deck…

Been out of the blog for a week or so. Preoccupied by a ton of exciting work. We announced a new CFO yesterday and are gearing for D next week.

Jawbone is out with a new range of unbelievable headsets. I’ve been a big jawbone fan for ages. These are simply gorgeous. Love the touches like the leather ear-hook. They also work better than any headset I’ve ever used.

And I just ordered one of these. This will remove the perpetual battle to prioritize the NetFlix cue… Roku looks brilliant…

We talk a lot about The Connected Era here at Dell. Nortel is out with a survey on the Hyper Connected. Looks interesting. Big takeaway here is that while we engage as members of the hyper-connected, the rest of the US is largely passive. Thanks to Steve for the pointer.

All of this data is consistent with what Charlene Li and Josh Bernoff talk about extensively in their new book, Groundswell. If you play with Forrester’s Technographic profile tool, you can zero in on just how wide the divide is within your target audience. They peg 52% of the US online population as largely passive.

One Response

  1. By Bob Blount on May 21st, 2008 at 10:12 am

    The Roku does look interesting. I’m going to take a look.

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