Andy on Twitter

  • Wow! ,
  • Everytime I have to go back to the world I think "I just wish this company used for everything". ,
  • Every time I am "forced" to use Microsoft software it is nothing but a major disappointment - think the hardware might be ahead of software,
  • RR points to the sad state of the CMO. Succession is the major issue - aside from the turnover itself ,
  • Of to Christchurch. Brrrrrrrrrrr,
  • Stop whining about Facebook and Google and learn from them - spot bloody on! ,
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  • Worth a read ,
  • Love this... ,
  • Like how McKinsey frames culture and behaviour together. ,
  • Fed Up with Super Rugby games stopages for criminal investigations. Equaly tired of thuggery ,
  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
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Activating Communities…

Interesting read on activating communities inside the Enterprise.

Companies should pay attention to what motivates people to glom onto an online community inside and outside the corporate walls, Bughin says, because it isn’t usually financial gain. At a cable company McKinsey studied, more than half the employees who contributed to an internal wiki did it to build their own reputations and because they identified with the community, he says. Only 20 percent did it for the chance to earn a bonus.

Next, from the dating sites, Martell learned that when you appeal to people’s vanity you not only please them but you keep them around.

What we see at Dell is that people are contributing because they have a view or opinion they want to voice. They want to make Dell a better place and impact the business.

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