Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Activating Communities…

Interesting read on activating communities inside the Enterprise.

Companies should pay attention to what motivates people to glom onto an online community inside and outside the corporate walls, Bughin says, because it isn’t usually financial gain. At a cable company McKinsey studied, more than half the employees who contributed to an internal wiki did it to build their own reputations and because they identified with the community, he says. Only 20 percent did it for the chance to earn a bonus.

Next, from the dating sites, Martell learned that when you appeal to people’s vanity you not only please them but you keep them around.

What we see at Dell is that people are contributing because they have a view or opinion they want to voice. They want to make Dell a better place and impact the business.

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