- Why The Marketing Brief Need Not Be Brief https://t.co/ogdjFr4o3o, 3 hours ago
- Great to see Chromebooks doing so well in schools. Annoys me when schools spec apple without a choice. https://t.co/cXOeW56SRT, Apr 29
- Bizarre that Apple hasn't bought Sonos or launched an Amazon Echo competitor. Either complacent, nuts or working it. https://t.co/N2d7R8wBia, Apr 29
- Taboola and Outbrain to merge? Big if it happens. https://t.co/Mhuw2YPHxJ, Apr 29
- “13 Things You Should Give Up If You Want To Be Successful” by @iamzdravko https://t.co/IL4U6K9Qpx, Apr 27
- Amazon’s new Echo Look has a built-in camera for style selfies - cat wait... https://t.co/MhsbeSFKPr, Apr 26
- Thought this was clever from Heinie https://t.co/F5FkObQBvW via @YouTube, Apr 26
- Interesting view from @L2_Digital but US-centric. Think opp will be true in ANZ where tap'n'go is normal. https://t.co/H4LyiWNWI5, Apr 26
- So right, but in marketing systems of record @SimpleHQ are just getting going https://t.co/kYl7vDroMP, Apr 25
- The Challenge of Our Disruptive Era, by @BenSasse https://t.co/7VTHeSZKre via @WSJ, Apr 24
- If you can't make a dent in your to-do list, you're probably thinking about it all wrong https://t.co/oujNf2Dio4, Apr 23
- Uber’s C.E.O. Plays With Fire, via @nytimes https://t.co/3Sq9vxbY9K, Apr 23
- Yep. Going to happen. https://t.co/xPaA6hBvZW, Apr 23
- Philosopher Andrew Taggart is helping Silicon Valley executives define success — Quartz https://t.co/W5WdmBSTGI, Apr 22
- TV Commercial | The Truth Is Hard To Find – Bryan Denton | The New York ... https://t.co/yhmga2bmyZ via @YouTube, Apr 22
Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.
In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.
Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.
Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.
NextWeb has a great overview.