- Love this... Elvis Costello: 'I bear a grudge, I'm vindictive' http://t.co/1iqC25fCjK, Oct 07
- RT @HarvardBiz: How an Accounting Firm Convinced Its Employees They Could Change the World http://t.co/vIt0nZek4o, Oct 06
- Automated Marketing: 6 Simple Steps and 18 Amazing Resources http://t.co/uhoNeU1kJm #a_cool #feedly, Oct 06
- Fun video of Florence's pad... https://t.co/dmJSf0F5yh, Oct 05
- It’s only just now occurred to me that Japan might go further than England in the RWC. Oh dear…, Oct 04
- Sad to learn of the passing of Devo. Ace ad man and bloody good bloke. http://t.co/sjz7eCTaNR, Oct 04
- What I'm Reading: Genetics Professor Nazneen Rahman http://t.co/4jIZBsiQjp, Oct 02
- Mobile advertising has to be the biggest rip off for advertisers - should require force touch to click through. Just wrong, Sep 28
- A striking partnership: http://t.co/T6HH7HH8b2 #FT, Sep 26
- Australian Software-Tools Maker Atlassian Planning U.S. IPO - WSJ http://t.co/rvNDkHkdu2, Sep 25
- Great to see Aaron's design make it through. Power of the crowd http://t.co/C0UzSqrteB http://t.co/kpPNVabaFr, Sep 23
- For those of you into philosophy http://t.co/pGrj0n3Mra, Sep 22
- "A business is simply an idea to make other people's lives better." - Richard Branson, via @Xero Beautiful Business Weekly, Sep 20
- “131 Actionable Ideas from Ten Books I Wish I Had Read Ages Ago” by @mind_mory https://t.co/0ga84GErVA, Sep 19
- Refs are already destroying the game and we are only 30 mins into the RWC #RWC2015, Sep 18
Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.
In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.
Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.
Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.
NextWeb has a great overview.