- How Google Hires http://t.co/Qojk3l93PB http://t.co/R23suW3i4a, 2 hours ago
- 3 Weird Productivity Tricks You Probably Haven’t Tried Yet http://t.co/5kF83owrQN, 8 hours ago
- Why Your Brain Loves Good Storytelling http://t.co/mIZEi8usU8, 20 hours ago
- Why Business Cards Still Matter (and How to Effectively Use Yours) http://t.co/7CdrlPd9bx, 24 hours ago
- How Big is Email? http://t.co/ql95BoD4Ui http://t.co/AABkwGtSqb, Oct 31
- The Amazingly Simple Anatomy of a Meaningful Marketing Story http://t.co/SsgWWTYSkm http://t.co/fLSL18SHBF, Oct 30
- Design Details: Inbox by Google http://t.co/8zpx41PdNn, Oct 30
- How We Figured Out What Makes People Love Our Product 1,000% More http://t.co/IM2XJ06Gz9 http://t.co/rHCGyQoU28, Oct 30
- A Friendlier Way to Ask Users for iOS Permissions http://t.co/AkxA1U8V4p http://t.co/KLFbbgqvBZ, Oct 29
- The Human Behind 'Humans of New York' http://t.co/5N1kQzrwT0, Oct 29
- The Psychology of Color in Marketing http://t.co/sdKom2hIR5 http://t.co/hwPd7bo06R, Oct 29
- “Let us be grateful to the people who make us happy; they are the charming gardeners who make our souls blossom.” - Marcel Proust, Oct 29
- The graph is a lie — Medium http://t.co/QI8U8u1wyq, Oct 28
- How to Be a Better Listener http://t.co/uTGXcYdTVW, Oct 28
- “Make New Mistakes. Make glorious, amazing mistakes. Make mistakes nobody’s ever made before.” - Neil Gaiman http://t.co/TVL4nOYrHU, Oct 28
Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.
In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.
Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.
Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.
NextWeb has a great overview.