Andy on Twitter

  • So true "Today’s “best practices” lead to dead ends; the best paths are new and untried." ,
  • So true "Today’s “best practices” lead to dead ends; the best paths are new and untried." ,
  • Says everything you need to know about the internet in NZ - why isn't this an election issue ,
  • Hansen is right. Re-write the rules or its game over for Rugby.... ,
  • Greenwald in New Zealand: Grandstanding doesn’t get more condescending or counter-productive | PandoDaily ,
  • “We the people want our money safer than our selfies.” PayPal goes after Apple in a full page NYT ad | PandoDaily ,
  • A disgraceful abuse of monopoly power and example of blatant collusion to rig global payments. Why not make it open? ,
  • OK - so you collude with the schemes and SMBs and consumers are just meant to be OK paying Apple for a feature ,
  • Finally someone speaks out on how Oracle won... they did it by doing what they'd been proven to be doing before ,
  • "Hello Apple Watch, Goodbye Paper Boarding Passes?" ...umm.. Do it already on my phone. Yawn ,
  • “Thirty Things I’ve Learned” by ,
  • This site is cool... having fun imagining places to go... ,
  • Foggy Sydney morning. Spooky. ,
  • Might not like Starbucks coffee but you gotta love the innovation pace. Lots Aussie retailers could learn from them ,
  • Loved Chef last night, can't wait to watch this... Nick Cave: 20,000 Days on Earth ,

Posts in Tech

  • Learned

Tracking Twitter

Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.

In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.

Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.

Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.

NextWeb has a great overview.

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