- Would love to know who is paying for the payments (read: Apple Tax)? The consumer or the bank? https://t.co/23xRKf2JKE, Apr 27
- Great job by the Xero team... https://t.co/C8sCXc4Hia, Apr 27
- How to Be More Productive https://t.co/VixXJNpO3g #a_monday #feedly, Apr 26
- The Munger Operating System: A Life That Really Works https://t.co/WoPM5mA6er via @farnamstreet, Apr 24
- OK, have been unfairly critical of Air NZ lounge in San Fran. outdoor area is really cool. @FlyAirNZ https://t.co/bPc38CAoS1, Apr 24
- Qantas Lounge: 5 star Niel Perry Menu. United Lounge: Carrots. US Airline Lounges Suck epically., Apr 20
- Democracy in the crosshairs https://t.co/WeACHTiXgj, Apr 19
- He is going to be missed... “Bill” by @bhorowitz https://t.co/re3lMYYhVc, Apr 18
- The Tail End - Wait But Why https://t.co/9RIjOPPyjO, Apr 15
Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.
In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.
Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.
Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.
NextWeb has a great overview.