Andy on Twitter

  • Xero weaves its 'financial web' ,
  • Then guy in Apple store says "yes, huge problem, hundreds ask me everyday. No known cure. Try sending an email to your Apple address" ,
  • Everyday someone asks me "how do you fix search on your iPhone, mine doesn't work anymore",
  • interesting to see if a foreign coach can lead England well. Staggering there wasn't a national to do the job. ,
  • huge loss for Foxtel,
  • Investment Series Preview: The "Good Bye and F__k You" Letter | The Blog of Author Tim Ferriss ,
  • Slater made the wrong argument but the court is still wrong IMHO ,
  • ,

Posts in Tech

  • Learned

Tracking Twitter

Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.

In short, as of last Wednesday all links (longer than 20 characters) posted on or any Twitter client are now marked with a URL. As NextWeb says, “this means all analytics tools are picking up as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just”.

Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.

Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.

NextWeb has a great overview.

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