- So true "Today’s “best practices” lead to dead ends; the best paths are new and untried." http://t.co/q2IFFvCY5g, 2 hours ago
- So true "Today’s “best practices” lead to dead ends; the best paths are new and untried." http://t.co/TeRaQFvl0b, 2 hours ago
- Says everything you need to know about the internet in NZ - why isn't this an election issue http://t.co/n1sldV0Hhd, 11 hours ago
- Hansen is right. Re-write the rules or its game over for Rugby.... http://t.co/PUAtJmQjf7, Sep 16
- Greenwald in New Zealand: Grandstanding doesn’t get more condescending or counter-productive | PandoDaily http://t.co/kVQen5jKfW, Sep 16
- “We the people want our money safer than our selfies.” PayPal goes after Apple in a full page NYT ad | PandoDaily http://t.co/s90Iy4VcT4, Sep 16
- A disgraceful abuse of monopoly power and example of blatant collusion to rig global payments. Why not make it open? http://t.co/d0poaDksIm, Sep 13
- OK - so you collude with the schemes and SMBs and consumers are just meant to be OK paying Apple for a feature http://t.co/d0poaDksIm, Sep 13
- Finally someone speaks out on how Oracle won... they did it by doing what they'd been proven to be doing before http://t.co/f9NkZxZGEB, Sep 11
- "Hello Apple Watch, Goodbye Paper Boarding Passes?" ...umm.. Do it already on my phone. Yawn http://t.co/EfSvKCTkJp, Sep 10
- “Thirty Things I’ve Learned” by @nickcrocker https://t.co/FCx2SL876X, Sep 10
- This site is cool... having fun imagining places to go... http://t.co/v2KWvIi0X8, Sep 09
- Foggy Sydney morning. Spooky. http://t.co/U758E2sUQb, Sep 07
- Might not like Starbucks coffee but you gotta love the innovation pace. Lots Aussie retailers could learn from them http://t.co/oxBp82iGKL, Sep 06
- Loved Chef last night, can't wait to watch this... Nick Cave: 20,000 Days on Earth http://t.co/aXU5gQFXoU, Sep 06
Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.
In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.
Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.
Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.
NextWeb has a great overview.