Andy on Twitter

  • Air NZ's cool new technology ,
  • The next big thing... Sushi burritos ,
  • New Blue Bottle in Palo Alto is cool. Love the workspace to rent behind it. Great idea ,
  • Content Marketing Idea for Small Businesses: Let Your Customers Do The Talking With User Generated Content ,
  • Loving the new Gin Wigmore album. Blood to Bone. Lovely. @ginwigmore,
  • Why Can’t You Draw The Face of a Penny? Understand the Reason and Learn Spanish Twice as Fast: ,
  • “For an idea that does not first seem insane, there is no hope.” - Albert Einstein,
  • A Year Without Screens: One Man's Digital Detox ,
  • The new behavioralism | ROUGH TYPE ,
  • Too good. Bones Brigade: An Autobiography (Rodney Mullen Re-Edit) ,
  • Seriously, have you just forgotten about this flight all together? Really... @FlyAirNZ,
  • Hey, would be polite to let us know what is up with NZ842. No announcements and nobody at the gate. ,
  • How to Easily Save 60 Minutes Every Day - - The Buffer... ,

Posts in Tech

  • Learned

Tracking Twitter

Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.

In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.

Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.

Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.

NextWeb has a great overview.

OLYMPUS DIGITAL CAMERA
kiwi-pic-1
The Daily Lark-11
The Daily Lark-5
OLYMPUS DIGITAL CAMERA
Indulgences-Coffee