- Amazing momentum behind Slack https://t.co/QBp2vhSqcD, 9 hours ago
- "How To Mentally Overachieve — Charles Darwin’s Reflections On His Own Mind" #a_monday #feedly https://t.co/dXTVPXfvos, Oct 23
- The Malibu Juice Magnate https://t.co/SSwYYbYRJe, Oct 22
- “Meet the Perennials” by @GinaPell https://t.co/MQLkZaHXqb, Oct 21
- “The Greatest Sales Deck I’ve Ever Seen” by @araskin https://t.co/BZfi5rhGaJ, Oct 20
- Some great tips from one of my favourite people: Jeff Goodby: https://t.co/tUFqGsrqn9, Oct 16
- How Did Walmart Get Cleaner Stores and Higher Sales? It Paid Its People More, via @nytimes https://t.co/YmvfHioahg, Oct 16
- Flush and Dominant, Australia’s Banks Come Under Pressure, via @nytimes https://t.co/Mslv87grlT, Oct 16
- Artist David Hockney Says The Drive To Create Pictures 'Is Deep Within Us' : NPR https://t.co/1Fp8Fgwo1E, Oct 13
- Artifical Intelligence will allow humans to 'redefine' work: Deloitte's John Hagel https://t.co/qqoNZb7zi6 via @FinancialReview, Oct 13
- Three-Body Problem/Google Trips/Puzzles https://t.co/a7xKo4irTB via @revue, Oct 09
- “Lessons from the front lines: building Fetchnotes” by @alexschiff https://t.co/2UoM2AGDva, Oct 09
- A Letter to the Doctors and Nurses Who Cared for My Wife https://t.co/BqG1RWXPxs, Oct 07
- MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up - The New York Times https://t.co/R1InpyaPYH, Oct 06
- Like you can fault Google for doing this. Smart move. Can't wait to test mine. https://t.co/6XeRogMMqR, Oct 06
Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.
In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.
Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.
Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.
NextWeb has a great overview.