- 11 Simple Concepts to Become a Better Leader http://t.co/snJREVJVgf, Jan 26
- Sleep Hack: Keep Your Feet Outside Your Covers http://t.co/793YVbjgtV via @scienceofus, Jan 26
- "If you have good thoughts they will shine out of your face like sunbeams and you will always look lovely." - Roald Dahl, Jan 26
- Inside the Guardian's CMS: Meet Scribe, an Extensible Rich Text Editor http://t.co/Z3uPZWhV7F, Jan 26
- 'Marissa Mayer and the Fight to Save Yahoo!,' by Nicholas Carlson http://t.co/e4qwGMV4jW via @nuzzel thanks @BradStone, Jan 25
- How Working on Multiple Screens Can Actually Help You Focus http://t.co/6MdcVQUs9T via @wired http://t.co/kdCS8Jv5SR, Jan 25
- thats one empty staff room at MYOB... ours is much more bustling... Xero keeps weather eye on MYOB’s local float http://t.co/dtMqyXcKPw, Jan 25
- Intuit Kicks a TurboTax Hornet’s Nest - WSJ http://t.co/b1RbqUipeT, Jan 25
- Inside the Design Team at Huge http://t.co/HUHGu9CeWi http://t.co/9c0Qro3coo, Jan 25
- In Vino Veritas. In Napa, Deceit. http://t.co/iWqtPayrdC, Jan 25
- The best advice ever... 24 Tips by Legendary Filmmaker Werner Herzog http://t.co/7JfK2p6Liq, Jan 25
- Loch Ness Kitchen Sightings Are Going to Skyrocket – via @NYTNow http://t.co/BH5btpQCbl, Jan 25
- How The Economist Chose Its First Female Editor in Chief – via @NYTNow http://t.co/S9hbLaykfB, Jan 25
- Jawbone: The trials of a 16-year-old can’t-miss startup - Fortune http://t.co/VagHAyP9dC, Jan 24
- 7 Free Fonts Perfect for Minimalistic Design: http://t.co/eXWtERWf06, Jan 24
Twitter’s changes last week mean lots of marketers – anyone with a social dashboard should see a change.
In short, as of last Wednesday all links (longer than 20 characters) posted on Twitter.com or any Twitter client are now marked with a t.co URL. As NextWeb says, “this means all analytics tools are picking up t.co as the referrer as opposed to a particular twitter client (Twitterrific, Tweetdeck etc.) or just twitter.com”.
Now Twitter should get the attribution it deserves. Not that this is the reason Twitter is using. They say Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.
Super. The real rub though is that marketers will now get to see the impact and influence of the entire Twitter ecosystem – a key metric given so many posts and links don’t occur on Twitter itself.
NextWeb has a great overview.