Andy on Twitter

  • Genius idea - Sydney/Melb. AKL/Well @roddrury,
  • Air NZ's cool new technology ,
  • The next big thing... Sushi burritos ,
  • New Blue Bottle in Palo Alto is cool. Love the workspace to rent behind it. Great idea ,
  • Content Marketing Idea for Small Businesses: Let Your Customers Do The Talking With User Generated Content ,
  • Loving the new Gin Wigmore album. Blood to Bone. Lovely. @ginwigmore,
  • Why Can’t You Draw The Face of a Penny? Understand the Reason and Learn Spanish Twice as Fast: ,
  • “For an idea that does not first seem insane, there is no hope.” - Albert Einstein,
  • A Year Without Screens: One Man's Digital Detox ,
  • The new behavioralism | ROUGH TYPE ,
  • Too good. Bones Brigade: An Autobiography (Rodney Mullen Re-Edit) ,
  • Seriously, have you just forgotten about this flight all together? Really... @FlyAirNZ,
  • Hey, would be polite to let us know what is up with NZ842. No announcements and nobody at the gate. ,
  • How to Easily Save 60 Minutes Every Day - - The Buffer... ,

Posts in Inspiration

  • Loved

Women In Focus

Take a look at our new Women in Focus blog and community site. Really like the work that our team is doing there to enable more Women entrepreneurs thrive. Loved the video of Karen jumping out of the plane…

  • Loved

On the CMO Role

Liked this piece from David on collaboration routes for the CMO. My only issue is as defining these as routes for the troubled CMO when in reality they are perfect for any CMO.

Fourth identify and leverage great ideas. Too often silos are constrained and fail to create brilliant offering or marketing innovations. Or there is the ultimate silo tragedy that an all too rare home run product or marketing program is developed in one silo unit and remains hidden because there is no mechanism to leverage it or even to make it know to the rest of the organization. Three organization capabilities are needed to change this. First the silo groups need to be empowered and motivated to create offerings and marketing programs. Second, there needs to be mechanisms to identify and share the existence of winners either through cross-silo meetings or through staff facilitators. Third, there needs to be a process to test and roll out the winners. Firms with this capability have seen a big payoff. Consider that McDonald’s “I’m lovin it” came from Germany, Pantene’s “Hair So Healthy It Shines” came from Taiwan, and Nestlé’s ice cream sack Dibs came from the US. Consider also the learnings for P&G from the Pampers Baby Car web site and the VISA learnings from promoting the Olympics in the US.

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