Andy on Twitter

  • Great to see support for someone doing a very tough job ... Zynga CEO Mark Pincus defends Marissa Mayer ,
  • Maybe Its Time to Cut Evernote a Break | The Daily Lark ,
  • Great guy... real loss for tech ... Steve Wildstrom, Tech Journalist, Dies After Battle With Brain Cancer ,
  • (Apple) Watch out ,
  • Xero weaves its 'financial web' ,
  • Then guy in Apple store says "yes, huge problem, hundreds ask me everyday. No known cure. Try sending an email to your Apple address" ,
  • Everyday someone asks me "how do you fix search on your iPhone, mine doesn't work anymore",
  • interesting to see if a foreign coach can lead England well. Staggering there wasn't a national to do the job. ,
  • huge loss for Foxtel,
  • Investment Series Preview: The "Good Bye and F__k You" Letter | The Blog of Author Tim Ferriss ,

Posts in Inspiration

  • Loved

Women In Focus

Take a look at our new Women in Focus blog and community site. Really like the work that our team is doing there to enable more Women entrepreneurs thrive. Loved the video of Karen jumping out of the plane…

  • Loved

On the CMO Role

Liked this piece from David on collaboration routes for the CMO. My only issue is as defining these as routes for the troubled CMO when in reality they are perfect for any CMO.

Fourth identify and leverage great ideas. Too often silos are constrained and fail to create brilliant offering or marketing innovations. Or there is the ultimate silo tragedy that an all too rare home run product or marketing program is developed in one silo unit and remains hidden because there is no mechanism to leverage it or even to make it know to the rest of the organization. Three organization capabilities are needed to change this. First the silo groups need to be empowered and motivated to create offerings and marketing programs. Second, there needs to be mechanisms to identify and share the existence of winners either through cross-silo meetings or through staff facilitators. Third, there needs to be a process to test and roll out the winners. Firms with this capability have seen a big payoff. Consider that McDonald’s “I’m lovin it” came from Germany, Pantene’s “Hair So Healthy It Shines” came from Taiwan, and Nestlé’s ice cream sack Dibs came from the US. Consider also the learnings for P&G from the Pampers Baby Car web site and the VISA learnings from promoting the Olympics in the US.

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