Andy on Twitter

  1. Tweeting from Twitter HQ. A Lark tweets. Small things amuse me this morning.

    1 day
  2. @wohlfarthm thanks Mark

    4 days
  3. Neat yo see the physical and virtual getting together - Instagram frames, Ikea. via @pinterest http://t.co/gI0Iy9TKCf

    4 days
  4. @brettking agree. Both terrific

    7 days
  5. The Qantas Lounge in Sydney Intl Airport has to be the benchmark for all lounges. Very, very good.

    7 days
  6. Favourite Brands | Heath Ceramics http://t.co/5UnGewS7PX via @sharethis

    8 days
  7. @SophieHGBaker thanks for the kind words.

    9 days
  8. @PrueChilcott @CommBank thanks so much. been a blast and we've got to do amazing things. brilliant team at commbank.

    9 days
  9. The Numbers Are Clear: Mobile Is Eating The World http://t.co/yBpeF5DiBw

    11 days
  10. Proud that CBA is backing Australia's favourite game from community cricket through to the Ashes http://t.co/EvV0fRsfoG

    11 days
  11. Super Sandy speaks to the NZHerald about all things PR. The best in NZ at it IMHO http://t.co/596Lxx1rso via @nzherald

    15 days
  12. Super Sandy speaks to the NZHerald about all things PR. The best in NZ at it IMHO http://t.co/596Lxx1rso via @nzherald

    15 days
  13. Great read and lots of lessons no matter what you do http://t.co/mjx4Zqb42j

    15 days
  14. What an immense tragedy. http://t.co/aVnbh2928j

    15 days
  15. Smart moves by Woolworths. Big brands need to embrace big data. http://t.co/6kS2uX35tp

    21 days
  16. Great to see FleishmanHillard evolving. Amazing agency. http://t.co/nEQ5H829gy

    21 days

Posts in Business

  • Loved

Giving back to the Community

A great case study on how you can use Facebook to engage communities.

Commonwealth Bank Uses Facebook to Give Money Back to Community | The Financial Brand: Marketing Insights for Banks.

  • Learned

Absolute Huffer

Great to see the Huffer boyz getting some kudos for their work with Absolut. BTW… if you live in Auckland they have opened a cool new store in their offices. Just up Queen street.

 

ABSOLUT NZ Limited Edition

  • Loved

An Email Charter

This email charter – created by Chris over at TED — should be a key ingredient in every employee handbook, training program and best-practices guide. It’s brilliant – I’ll make a few adds over the next day but wanted to get this up:

Respect Recipients’ Time: This is the fundamental rule. As the message sender, the onus is on YOU to minimize the time your email gobbles at the other end — even if it means taking more time at your end before sending.

Be Easy to Process: This means:  crisp sentences, unambiguous questions, keep it short. If the email absolutely has to be longer than 100 words, make sure the first sentence is clear about the basic reason for writing.

Chose Clear Subject Lines: Here are some that don’t work:

  • Subject: Re: re: re: re
  • Subject:
  • Subject: Hello from me!
  • Subject: next week….
  • Subject: MY AMAZING NEW SHOW starts next week at the Vctory Theater at 113-86 Broad Lane, every night 8 PM 6/7–7/12
  • Subject: TED Partnership Proposal
  • Subject: Rescheduling today’s dinner with Sarah G.
  • Subject: Noon meeting cancelled (eom).
  • EOM means ‘end of message.’  It’s a fine gift to your recipient. They don’t have to spend the time actually opening the message.

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