Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Kindle Zen…

I’m a big Kindle fan. But here is the rub. I hope that unlike Windows, my iTouch, my Dell XPS One … Unlike the thinking here… I hope that Amazon does absolutely nothing to the Kindle.

Its pure simplicity and lack of add-ons, apps or other geek bling enables us to embrace the simplicity of reading a great book, uninterrupted. And that is what is to love about it. The minimum of features delivering the maximum pleasure.

Ok – there are a couple of things… hire a great designer and make it prettier… get better Nav buttons… improve the speed of page transitions… do give us page numbers… But these are all basic things.

There is so much to love about the uninterupted Kindle experience!

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