Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Technology Is Like Oxygen

… It’s everywhere and we can’t live without it. Imagine what happened this week when Blackberry service was interupted here in the US (thank god I was on a plane from Melbourne to San Francisco at the time!). As Dean points out, this wasn’t the only service interuption of late:

Millions of BlackBerry users lost access to their messages early Wednesday. People filing their taxes electronically at the last minute overloaded Intuit’s servers Monday and Tuesday.

We see technology breakdowns in a lot of places. The security communications system wasn’t fast enough at Virginia Tech. The White House has lost some e-mails relating to the firings of federal prosecutors. In February, a glitch at Dow Jones made some jittery traders wonder if the stock market was crashing. Even Intel, the tech giant, has had trouble locating the e-mails of top executives for an antitrust trial.

So, if you don’t have a back-up plan, you’d better get one…

One Response

  1. By Not Andrew on April 30th, 2007 at 4:38 am

    p.s. you’re aggregated to
    http://andrews.planet.geek.nz/

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