Andy on Twitter

  • Why focus on millennials ? Why not focus on the underlying structural change and that TV is still fundamentally on… ,
  • Ummmm... No, not really. I love the work does but as an always recovering smoker, I can tell you the addic… ,
  • Am amazed at how ineffective retargetting is. Integration with CRM is critical if companies are to stop serving ads… ,
  • good for for pulling out of the premium/express lane at AKL airport. It's had the desired effect and order… ,
  • More Millenial myths exposed ,
  • Really enjoying the weekly newsletter. Check out issue 10: ,
  • This is more a guide on how to not allocate your spend... 8 Things You Should Know About CMO Spend from Gartner is… ,
  • Great read on the Skimm. Wonder how many marketers are able to comprehend the reach and power of newsletters in the… ,
  • Why it is so important not to discount the power of so called traditional media. Digital and print are one. Journal… ,
  • You really can't make this stuff up. Truly epic brand nonsense. ,
  • ,
  • Seems like being onside no longer matters in rugby @AllBlacks,
  • It’s like a mix of rugby and on field lecture. Wonder if they will actually play between resets and penalties. Yawn. @AllBlacks,
  • While I wouldn't put Cheika in the same camp as any of these great coaches, Hansen makes a huge point as applicable… ,
  • If you were looking to create a community within a site - conversations etc.. Which software would you use?,

Speaking

Andrew Lark is a multi-award winning marketer, online leader and chief marketing officer. He has built and run some of the worlds most successful brands and is a globally recognised specialist in eCommerce, social media and technology. As the CEO of Group Lark he leads a global team agitating for and accelerating change in leading businesses across Australia, New Zealand and the US. He is a director of New Zealand’s leading venture capital firm and, global ecommerce accelerant, SLI Systems. He is on the advisory groups for both Marketshare and Marketo – leaders in marketing analytics and technology.

His Blog – thedailylark — is in the Top 100 ranked marketing blogs globally. He is a frequent contributor to AdNews.

Andrew is an internationally acclaimed speaker. From industry conferences to internal events and team workshops, Andrew is relied on for his inspiring insights on technology and consumer trends.

Speaking to The Connected Customer – How Enterprises and Institutions can use the Five Ps of Marketing to Achieve Greatness – he will help your organisation embrace both “the what” and “the how” of digital technology.

Next up Andy will be speaking at and to:

Most recently Andrew was the opening speaker at AMI Marketing Week 2014 in Adelaide, spoke at the CMO Summit, Gold Coast, Australia; participated on a panel of industry leaders at Australia’s leading event for PR professionals and to the leadership team of Australia’s largest agency network.

To book Andy, please chat with Brian at Blinc International. brian@blincinternational.com.au