Andy on Twitter

  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,
  • Dennis clearly doesn’t understand that a BYO challenge for the last AC was well past 200m. Unless you sailed Oracle… ,
  • And that’s the point - Amazon is a boost to SMBs and entrepreneurs locked out by big retail. And so much for big br… ,
  • Little evidence in here of impact in meetings but suspect the same applies. Laptops Are Great. But Not During a Lec… ,
  • To Grow Talent, Don’t Move Fast and Break Things — Move Slow and Build Them .. so right ,
  • Who cares if it is. NZs PM is doing the right thing. ,
  • Great win for and cool work by ,
  • The pressure to use all those extra characters is too much...,
  • Inspired

You Are Not A Gadget

Once every year I rewrite my core speech, updating my thinking and ideas. This time round I’m giving it another degree of thought as I want to use it as the foundation for a book.

For the past ten years or so I’ve been a huge advocate of all things social. That’s not about to change. What I am becoming more cognizant of are the effects of social media. Jaron Lanier’s You Are Not A Gadget lit a fire under many of my thoughts and provided a refreshing perspective on what we need to do to thrive in the social age. I strongly recommend reading it.

Years ago, a CEO I worked for said “anonymity breeds irresponsibility”. Jaron is right, don’t post anonymously unless you are really in danger. I wonder how many community managers are really looking at the identity of those posting on their sites. Systems for accountability need to improve.

We need new ideas and thinking for rewarding creators. We need to make more time to create and craft – and not confuse that with expression. Posting photos to Twitter is not the same as creating art. Jaron’s idea that we “post a video once in a while that took you one hundred more times to create than it takes to view” drives home the idea that we need to create, not just transmit.

As I glanced through my Twitter feed looking at the brands I love and follow, I was surprised how much of the communications were trivial. Jaron suggests we “write a blog post that took weeks of reflection…”. Again, authentic communications – the stuff we want — shouldn’t be trivial.

You Are Not A Gadget enforced for me how much work brands have ahead of them to connect with customers through social. And how big the issues are for all of us living in the social sphere.

Love to hear your thoughts if you’ve read the book.

Speak Up — Add Your Thoughts

Connections

  • Inspired
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