Andy on Twitter

  • So called global mag propagating a US-centric view of the world. There are great CMOs outside the US ,
  • Everytime I step in I instantly regret it. Appalling service. Dirty stores. Awful coffee. Dreaming of St Ali and Dukes right now,
  • To be clear - when ordering anything large or Venti at Starbucks you are ordering a MILKSHAKE with some coffee ,
  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Practice patience. Never make a change unless you have something better. Kraft @Cannes_Lions,
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Why Having a Social Channel Matters

Ever wondered why you need a blog? A twitter feed? A community to spread the news via links and reposts?

Well, look no futher than the Tesla vs. NYTimes scrap. Who knows who is right or who is wrong. But what is important is they both have the power to tell their story. Power comes from two sources.

First, reach. Tesla’s CEO – Elon Musk – has more than 130,000 Twitter followers. NYTimes clearly has many. There is a difference between power and truth. The NYTimes no longer exclusively represents “truth”. That right is now with us. As Dan says, the balance of power has shifted

Second, and more importantly, is authenticity. Any business needs to build a capability to communicate authentically (read, without PR drivel and corporate speak).  And Tesla is doing it well. 

Beneath this is a broader and critical implication for all of us in business. How we listen has changed. Once you’d graze the NYTimes and pass the news on at the cooler. Now the news unfolds dynmically in our feeds and aggregators – every story lives in a way that is so much more dynamic than anything we have ever seen.

Brands are now not just publishers byt drivers of the news dynamic. They get to nudge the story along, set it on fire – sometimes, they get to kill it dead. They might not be telling the truth, but they have the power to tell their story — or at least their side of it — like never before. Is your brand ready?

Speak Up — Add Your Thoughts

Connections

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