Andy on Twitter

  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,
  • Dennis clearly doesn’t understand that a BYO challenge for the last AC was well past 200m. Unless you sailed Oracle… ,
  • And that’s the point - Amazon is a boost to SMBs and entrepreneurs locked out by big retail. And so much for big br… ,
  • Little evidence in here of impact in meetings but suspect the same applies. Laptops Are Great. But Not During a Lec… ,
  • To Grow Talent, Don’t Move Fast and Break Things — Move Slow and Build Them .. so right ,
  • Who cares if it is. NZs PM is doing the right thing. ,
  • Great win for and cool work by ,
  • The pressure to use all those extra characters is too much...,
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Why Emotion Matters in Messaging

Interesting piece which gets at why emotion matters in messaging and marketing – even in hi-tech. Liked the simple table-based explanation:

Three hundred years ago, Rene Descartes famously led Western culture astray by declaring, “I think, therefore I am.” But the breakthroughs in brain science made possible by fMRI scans have over the past 20 years made a liar of Descartes. Nowadays, we know:

image

To put it another way, the notion of the consumer as Mr. Spock from Star Trek has been replaced by the realization that, of course, the consumer is really more like Homer Simpson. We make decisions out of laziness, greed, stupidity, altruism and numerous other motives that don’t show up on company’s spreadsheets of the “intellectual alibi” reasons why people justify a purchase.

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