Andy on Twitter

  • Great to see James Dilworth added to the business hall of fame. His legacy has made a difference to so many lives t… ,
  • What a great read ,
  • Sydney airport has gone from best in class to total nightmare since I’ve lived here. Time for the Govt to step in.,
  • When marketing a good idea online always good to include the URL ,
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What Value do you Add?

I liked this description of the value marketing should add… and this critique of what marketers do:

True marketing means reframing your propositions to be relevant to your target audience, in language they understand, and to appeal to what they already believe and value.

Speak Up — Add Your Thoughts


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