Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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What Technology Wants

I’m really enjoying Kevin Kelly’s new book – What Technology Wants. Here are some of the tenets. Available from Amazon

  • Technology is the most powerful force on the planet.
  • Technology is an extension of evolutionary life, best thought of as the 7th kingdom of life.
  • Humanity is our first technology; We are tools.
  • Technology is selfish; as a system it exhibits its own urges and tendencies.
  • Technologies cannot be banned, and none go extinct.
  • The progression of technologies is inevitable.
  • Because technologies are inevitable we can prepare to optimize their benefits.
  • Technology is not neutral but serves as an overwhelming positive force in human culture.
  • We have a moral obligation to increase technology because it increases opportunities.
  • The origins of technology lie in the Big Bang.
  • Technology preceded humans and will continue beyond us.
  • Among the things technology wants are increased diversity, complexity, and beauty.
  • Technology may be as much a reflection of the divine as nature is.
  • Technology is an infinite game, a grand story we can align ourselves with for greater meaning.

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