Andy on Twitter

  • A great piece from Mark Ritson - must read for every marketer ,
  • Atlassian’s two-year cloud journey | TechCrunch ,
  • Clean Up Corrosive Interpersonal Dynamics on Your Team with This System – ,
  • Interesting experiencing a Microsoft vs Google office rig in several years. Suffering productivity decline. Google… ,
  • Great to see James Dilworth added to the business hall of fame. His legacy has made a difference to so many lives t… ,
  • What a great read ,
  • Sydney airport has gone from best in class to total nightmare since I’ve lived here. Time for the Govt to step in.,
  • When marketing a good idea online always good to include the URL ,
  • Connect

What Companies can Learn from Political Campaigns

Great read from Mark Penn. I particularly liked this thought:

Make it a Choice, not a referendum on you. Campaigns and consumer choices share one important thing in common: they are about alternatives, not ideals. Too often incumbent politicians and brands face a referendum on their policies even though the alternative remains untested. In these situations you have to make it a choice. 

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]
Indulgences-Coffee