Andy on Twitter

  • Connect

What Companies can Learn from Political Campaigns

Great read from Mark Penn. I particularly liked this thought:

Make it a Choice, not a referendum on you. Campaigns and consumer choices share one important thing in common: they are about alternatives, not ideals. Too often incumbent politicians and brands face a referendum on their policies even though the alternative remains untested. In these situations you have to make it a choice. 

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]
OLYMPUS DIGITAL CAMERA
kiwi-pic-1
The Daily Lark-11
The Daily Lark-5
OLYMPUS DIGITAL CAMERA
indulgences-pic-1