Andy on Twitter

  • Love this... ,
  • Like how McKinsey frames culture and behaviour together. ,
  • Fed Up with Super Rugby games stopages for criminal investigations. Equaly tired of thuggery ,
  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
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  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
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  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
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We misuse the gift of our cognition

Tony hits on a range of key points over at HBR. This is a great insight:

So what’s the antidote to behaving reactively — and badly — when we feel under threat?

The first step is to become more aware of when your emotions begin to turn negative. That may mean noticing your heart beating faster, or tightness in your chest, jaw, or forehead.

The next step, when you sense you’re getting frustrated or anxious, is to apply "The Golden Rules of Triggers." It’s very simple: Whatever you feel compelled to do, don’t. Compulsions are not choices, and they rarely lead to positive outcomes.

One Response

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