Andy on Twitter

  • The great thing about Twitter is being a able to have chats with my President. All one way but chats just the same. He's in Sicily!,
  • Peter Farrell is so impressive. Such an amazing Aussie brand and product. Solving real issues. Sleep disorders are a disease.,
  • As much as I complain about airlines huge thanks to for great service on my epic SYD-LAX-AUS-SFO-SJC-LAX-SYD-ADL trip,
  • So proud of the RL team. Amazing achievement. ,
  • Just finishing preso on Mobile experience has by far the worst airline mobile app I've ever reviewed. Shocking. @epicfail,
  • Ultimate in bank branding. Mega Bank. All they need to do is add evil. ,
  • What I Learned From Increasing My Prices - ExtendsLogic ,
  • On marketing workflows... ,
  • So love the story of Ted Kooser... ,
  • ,
  • So much . Going to miss you bro'. ,
  • The ageist conceit that younger workers have more energy | ,
  • Apple Pay is useless. Works less than 50% of time in taxis. Google Pay is 100% great. No bank should be supporting AP. ,
  • Super proud of presenting at YouTube brand camp. So good.,
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Twitter Isn’t Dying

Finally a well written and observed riposte to the Atlantic’s story of the imminent end to Twitter. Its been bothering me since I read it – mainly for the small amount of selective evidence used to support such a broad thesis.

My take on what all of this means for marketers is:

  1. Seek to understand the difference between a social media network and a media platform. They are two very different things and afford you very different opportunities.
  2. While Twitter is absolutely a media platform, its also a ‘moments platform’ – think about how your moments intersect with those of customers.
  3. Most marketers are just getting going in the use of Twitter to amplify their activity. Think sponsorships and television. Its what we do when we are doing something else.
  4. Check-out how to use Twitter as an engine for service and support. Bad experiences are moments that we increasingly turn to share on Twitter.

Twitter is just getting going. Get going.

Speak Up — Add Your Thoughts

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