Finally a well written and observed riposte to the Atlantic’s story of the imminent end to Twitter. Its been bothering me since I read it – mainly for the small amount of selective evidence used to support such a broad thesis.
My take on what all of this means for marketers is:
- Seek to understand the difference between a social media network and a media platform. They are two very different things and afford you very different opportunities.
- While Twitter is absolutely a media platform, its also a ‘moments platform’ – think about how your moments intersect with those of customers.
- Most marketers are just getting going in the use of Twitter to amplify their activity. Think sponsorships and television. Its what we do when we are doing something else.
- Check-out how to use Twitter as an engine for service and support. Bad experiences are moments that we increasingly turn to share on Twitter.
Twitter is just getting going. Get going.