Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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Tuxedo ROI

On pondering the merit of yet another new iPhone purchace – to which the only benefit I can see is a better camera – I got to thinking about how one might justify the purchase.  

They ain’t cheap. I already have a museum grade collection of digital devices. And the one of got is ok enough. 

But here’s the difference between this purchase and most – I live on my phone.  According to Instant, between two and four hours per day. And I take a heap of photos.  Thousands per year in fact. 

So unlike a Tuxedo – which maybe gets used 40 times in ten years – maybe, just maybe, upgrading every year makes all the sense in the world. 

Once it was the PC we could justify upgrading due to all that added power and functionality.  Now it seems it’s the phone.  

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