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Transparency in SaaS

Interesting read on transparency in marketing. Transparency and radical honesty go hand-in-hand.

SaaS companies should be setting the benchmark for transparent reporting – already seeing the hybrid players (legacy software + SaaS) deliberately muddy the waters with all kinds of weird reporting and numbers. The great thing about being a pure SaaS marketer is that you always know how and where you stand. You can’t hide from the numbers.

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