Andy on Twitter

  • Connect

Transparency in SaaS

Interesting read on transparency in marketing. Transparency and radical honesty go hand-in-hand.

SaaS companies should be setting the benchmark for transparent reporting – already seeing the hybrid players (legacy software + SaaS) deliberately muddy the waters with all kinds of weird reporting and numbers. The great thing about being a pure SaaS marketer is that you always know how and where you stand. You can’t hide from the numbers.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]
OLYMPUS DIGITAL CAMERA
kiwi-pic-1
The Daily Lark-11
The Daily Lark-5
OLYMPUS DIGITAL CAMERA
Indulgences-Coffee