Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Thinking of Christchurch

It’s difficult to watch any tragedy unfold – it’s even more difficult when it is happening at home. Thankfully all our friends, family and colleagues in Christchurch, NZ are well. But many others aren’t.

Thanks to all of you that have send kind words and thought of us. While every New Zealander has been impacted in some way, there are many hurting at home. Here are a few of the places you can make donations:

If you have ideas and thoughts on what we could be doing, let us know. At Dell we are reaching out to the local community and offering all the assistance we can. We have today supplied gratis Dell Latitude laptops to the Salvation Army, and St John (both are Dell customers) who are doing emergency work in Christchurch. Thanks to all their people for the incredible work they are doing.

We are also responding to other requests for replacement systems by Government and Enterprises. If you need help, please let us know.

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