Andy on Twitter

  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Practice patience. Never make a change unless you have something better. Kraft @Cannes_Lions,
  • Great orgs are built on inspired talent that is difficult to manage, sometimes large in confidence and ego, strong: Kraft at @Cannes_Lions,
  • The best tend to be the most creative - and tend to be the most difficult. As a leader you must learn to live with that. Kraft @Cannes_Lions,
  • Cannes debate underway.,
  • Connect

The Way Not To Compete

Years in Silicon Valley teaches you a few things about how to compete – scars, tears, lawsuits, shame and frustration are wonderful educators.

Attacking competitors and letting no claim stand unchallenged is a way of life. The trick is to do it subtly. Never market your competitors products. Never appear defensive. Always front-foot, never back foot. Never market their brand. Use their name, never their identity. Break these and other rules and you are marketing your competitors.

Baiting is a popular pastime as start-ups look to get incumbents marketing their brands for them.

And so it is with Jetstar right now in New Zealand. They’ve successfully lured Air NZ into a defensive position and got them marketing their brand. Smart move from an airline many wouldn’t have given the time of day. 

 

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]