Two big themes in this one from Tim Ferriss. First, set numerically specific goals and ensure they span multiple windows – thereby avoiding any one Black Swan event.
Next, and this is something I’ve been hammering on about lately, become a great content producer. And make the content loved and linked by distributing broadly and freely. In short, we want to encourage use, not place barriers in its path. Lots of interesting conversation about this 15 mins in.