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  • A great piece from Mark Ritson - must read for every marketer ,
  • Atlassian’s two-year cloud journey | TechCrunch ,
  • Clean Up Corrosive Interpersonal Dynamics on Your Team with This System – ,
  • Interesting experiencing a Microsoft vs Google office rig in several years. Suffering productivity decline. Google… ,
  • Great to see James Dilworth added to the business hall of fame. His legacy has made a difference to so many lives t… ,
  • What a great read ,
  • Sydney airport has gone from best in class to total nightmare since I’ve lived here. Time for the Govt to step in.,
  • When marketing a good idea online always good to include the URL ,
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The Importance of Goals & Content

Two big themes in this one from Tim Ferriss. First, set numerically specific goals and ensure they span multiple windows – thereby avoiding any one Black Swan event.

Next, and this is something I’ve been hammering on about lately, become a great content producer. And make the content loved and linked by distributing broadly and freely. In short, we want to encourage use, not place barriers in its path. Lots of interesting conversation about this 15 mins in.

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