Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
  • Learned

The fastest way to kill Yammer is to do this…

I’m guessing it will take Microsoft time to integrate Yammer with Sharepoint, and during this time, hopefully, the will come to their senses. Yammer is wonderful for its simplicity, ease of use and convienience. So, why would anyone integrate it with the most complex, unwieldy, impenetrebable piece of software a user could ever encounter?

Any worries about what will happen to Yammer inside of Microsoft?

You never know what will happen inside of a large company, but Steve Ballmer met with David and they both are incredibly excited. They both know that Outlook has to change and I think, over time, that there will be a combination of Yammer and Outlook. Before that, Yammer will be integrated into SharePoint.

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