Andy on Twitter

  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Practice patience. Never make a change unless you have something better. Kraft @Cannes_Lions,
  • Great orgs are built on inspired talent that is difficult to manage, sometimes large in confidence and ego, strong: Kraft at @Cannes_Lions,
  • The best tend to be the most creative - and tend to be the most difficult. As a leader you must learn to live with that. Kraft @Cannes_Lions,
  • Cannes debate underway.,
  • Learned

The End of Passive Marketing

I’m still surprised how much companies are spending on passive marketing vehicles – borchures, whitepapers, fancy little employee booklets. 

These are nice money for brand firms and lousy investments for those looking to communicate. All the data suggests they at best elicit a cursory glance and land in the bin.

We are reaching the end of the point of passive marketing vehicles. The shift needs to be active vehicles. Those that engage on mobile devices – you want to know about the product, download the app and explore it. You want to engage with us and learn more – download our app and join the conversation, watch vidoes, read relevant content fragments.

Think about it next time you ship a job off the printer. Ask if you have been seduced by a good pitch. You audience has moved on. Information consumption has shifted.

You don’t want to be the last one in your building with a fax machine. Don’t be the last producing passive marketing.

Speak Up — Add Your Thoughts

Connections

  • Learned
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