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The Case for Negative Ads

Mark Penn eloquently makes the case for negative ads

So I’ll say something unpopular. Negative ads are by and large good for our democracy. And when they are not – when they overreach unfairly, they boomerang and the people who ran them take a well-deserved hit. But when they focus us on something important -like who would make a better commander in chief, who would fix the economy or when they bring up past events that need a real vetting – they do a service. They don’t let politicians off the hook and hold them accountable for their past actions.

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