Andy on Twitter

  • Love this... ,
  • Like how McKinsey frames culture and behaviour together. ,
  • Fed Up with Super Rugby games stopages for criminal investigations. Equaly tired of thuggery ,
  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
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Stunning Billboard

I love creative marketing– especially when it is designed to save lives: The first heavy rains after summer bring the highest death toll on New Zealand roads. To alert people to the dangers of driving in the wet, we created billboards that bleed everytime it rained. This year in Papakura, there were no deaths during the easter period.

billboard

 

2 Responses

  1. By Chas Edwards on July 8th, 2009 at 11:59 am

    Andy–I love this campaign too. But I’m hoping this isn’t a precursor to banner ads that spew fake blood onto my keyboard!

  2. By Valerie Hausladen on July 13th, 2009 at 4:10 pm

    Wow… what an effective and gripping ad. Andy, I love your site too.

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