Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Stunning Billboard

I love creative marketing– especially when it is designed to save lives: The first heavy rains after summer bring the highest death toll on New Zealand roads. To alert people to the dangers of driving in the wet, we created billboards that bleed everytime it rained. This year in Papakura, there were no deaths during the easter period.

billboard

 

2 Responses

  1. By Chas Edwards on July 8th, 2009 at 11:59 am

    Andy–I love this campaign too. But I’m hoping this isn’t a precursor to banner ads that spew fake blood onto my keyboard!

  2. By Valerie Hausladen on July 13th, 2009 at 4:10 pm

    Wow… what an effective and gripping ad. Andy, I love your site too.

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