Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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Some Good Thoughts on Social Media ROI

I like the thinking here… And this struck me as a pretty good model for thinking about measurement:

One Response

  1. By Fabiane on March 7th, 2012 at 9:39 pm

    I think that your assessment about Obama’s raeersvl will only occur if the media resumes reporting about Iraq. It’s kind of a catch-22. If things go poorly, the media will report it and Obama will seize upon news of dead Soldiers to bolster his campaign. If things continue going well – like they have been for months now – then the media will continue its silence and Obama will continue his current platform of BS.ISF has wrested control of Basra from Sadr’s militia and is now conducting operations along the Iranian border to dismantle Ramazan Corp EFP smuggling networks. Sadr continues hiding in Iran under the guise of getting religious education so that he can shed his title of Mullah Atari for the title of a more respectable cleric. Sadr’s militia got slapped down in Kut, Najaf, Karbala, and now ISF controls most of Sadr City. Violence is way down, in terms of casualties for civilians, coalition forces, and ISF. And Special Groups operatives are being rounded up everyday. And AQI is almost completely wiped out, now hiding out in its last refuge in alleyways of Mosul and remote desert areas of Ninewa. And foreign fighter flow into the country is almost completely choked off.Clearly there is no news to report from Iraq!

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