Andy on Twitter

  • So proud of all the amazing sailing and beautiful boat,
  • Watching on EK from Nice to Dubai. Go boys go! Thanks Emirates!!!! And for backup feed ,
  • So called global mag propagating a US-centric view of the world. There are great CMOs outside the US ,
  • Everytime I step in I instantly regret it. Appalling service. Dirty stores. Awful coffee. Dreaming of St Ali and Dukes right now,
  • To be clear - when ordering anything large or Venti at Starbucks you are ordering a MILKSHAKE with some coffee ,
  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
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So PR Does Matter

Apparently PR does matter to journalists

I haven’t received a single personal note from a Microsoft PR person for roughly four years. Instead, the company has taken to sending out very lengthy and somewhat boring cheerleader-type consumer newsletters to the media in an attempt to keep us informed. It’s essentially spam with lots of links and no real compelling content, which seems to be the work of someone who has recently finished taking English as a Second Language courses.

I wouldn’t draw any conclusions on MSFT’s marketing effectiveness until post launch. Windows 7 is stunning. Office 10 is even better.

One Response

  1. By Ilenia on March 6th, 2012 at 11:53 am

    So, the traditional 20th Century form of the seenpapwr story is designed for the telegraph. The telegraph killed our culture’ too: it killed those flowery narrative stories, with the news deeply buried, that seenpapwrs ran in the 19th Century. Some day something will kill twitter and blogs. Yet somehow the culture persists.

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