Andy on Twitter

  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,
  • Dennis clearly doesn’t understand that a BYO challenge for the last AC was well past 200m. Unless you sailed Oracle… ,
  • And that’s the point - Amazon is a boost to SMBs and entrepreneurs locked out by big retail. And so much for big br… ,
  • Little evidence in here of impact in meetings but suspect the same applies. Laptops Are Great. But Not During a Lec… ,
  • To Grow Talent, Don’t Move Fast and Break Things — Move Slow and Build Them .. so right ,
  • Who cares if it is. NZs PM is doing the right thing. ,
  • Great win for and cool work by ,
  • The pressure to use all those extra characters is too much...,
  • Learned

One of these Business Leaders is Not Like Another

Forbes highlights Marc Andreessen as using Twitter the way it was intended. Like a human. And they are right – not just in that Mark is using Twitter well, but that he is using it the right way.

Andreessen is exactly the kind of person who could be excused for not using Twitter like a human. Inhumanly busy? Check. Prominent enough that they could cause a media firestorm with a wrong choice of words? Check. Powerful enough that a tweet could derail multizillion-dollar deals? Check.

And yet, he’s using Twitter the way you wish every person who gets invited to Davos would. He doesn’t just tweet humorous utterances and replies every once in a while. He goes on epic rants (most recently on the NSA). He tells stories. He entertains replies and is seemingly willing to banter with anyone who’s got anything smart to say. He even, o feat of social media savvy, uses the “favorite” option as a way to “like” tweets, which has become all the rage of late.

But it is going to take more that just the business leader changing for others to benefit from this advice. 

First, context is everything. Say you are the CEO of a bank – your business context is very different from that of a Silicon Valley super star. Would you be able to behave in the same way? Simply put, no.

Second, communication needs to be a priorty. Mark has clearly prioritized communicating. Most business leaders don’t. Except through facile emails and videos cooked up by comms teams that would be, for the most part, better off getting out of the way.

Third, Mark’s brand is Mark. Most business leaders struggle with this. Are they the brand – or is the company the brand. In this new world of zero intermediaries I argue it has never been more important for Executives to build their own brands and communicate authentically. Most wont because communicating isnt a priority for them – they favor opacity over transparency (see 2) and if they did, their business context might not allow for it.

Either way, I hope Mark continues what he is doing.

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