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  • Looking forward to the next edition worth subscribing to print and online newsletter,
  • Good tips for fundraising. But, first step is to understand how ready you are by getting everything investors need… ,
  • Great tips from a deal maker and good observations on use of machines learning and AI to build better services… ,
  • Great read - love that is smashes the rampant ageism and myth of youth ... Alan Patricof: An Ageless VC Makes a Spl… ,
  • Some of the best music you'll ever listen too... stacked-up and ready to stream ,
  • Warm up for the Sydney to Hobart. ,
  • The power of brand influencers - interesting read. Interested in views on their methodology - might work for US mar… ,
  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,
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On The Financial Review

Australia’s leading Financial Publication started rolling out its new digital strategy today, starting with new pricing for digital subscribers. Overall, a smart move that should make it accessible to more.

This is even more critical when considering the likely shift to increasing tablet-based media consumption which is centered more on the individual rather than the group. As more social features are integrated into publications, this of course changes.

As tablet adoption follows a similar trajectory to smartphones, digital media consumption will shift from complimenting print to dominating it. While print will continue to be a key part of the media landscape, the Fin is doing exactly what smart publishers should do and that is develop a “better together” proposition for marketers.

 

This is just the start though. Publishers are going to have to quickly embrace the richness of the tablet medium. That means embracing video, audio, radio, interactive games and more. To make the application stick, they are going to have to move from driving impressions to expressions. What readers do on the app will be as important as what they read. That is where things get really interesting for us as advertisers.

 

Exciting times to be a marketer.

 

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