Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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On Dell’s Cloud Strategy…

Charles’s observations and thoughts on the Azure announcement this week.

Dell’s cloud efforts tend to be one of the company’s best kept secrets. Some vendors’ continual cloud pronouncements tend to blend into a vuvuzela-like drone, but Dell has simply gotten down to the hard work of building workable commercial cloud and hyper-scale data center solutions during the past three years… This new announcement also illustrates a substantial benefit Dell gained from its acquisition of Perot Systems last November. Along with being the leading vendor of healthcare-related IT services (a position that Dell now enjoys) Perot was a longtime player in the hosted IT services market. That experience, combined with Perot’s sizable hosting-focused data center assets, helped Dell to get a substantial jump on its rivals in leveraging Windows Azure for Platform as a Service (PaaS) offerings.

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