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Off The Record Isn’t A Strategy

Too often communicators attempt to bend reality by going off the record. It isn’t a strategy – it’s a tactic when used in isolation leaves the communicator wide open for this kind of criticism.

Moreover, it’s out-of-date in the age of transparency. It drives opacity rather than frank and open dialog.

“They talk to the media quite a bit, just not in an official way,” Edward-Isaac Dovere, the editor of City Hall, said of Mr. Cuomo and his staff. “There are not a lot of politicians who, when so much media attention is focused on them, have succeeded at really not being interviewed and not speaking on the record.”

Yes.

One Response

  1. By Sophie on July 6th, 2012 at 6:13 am

    I bought an Instant Back as soon as I saw them. As Andrew pontis out, the pictures that come out of an Instax cameras can be too perfect even while retaining that specific look that instant film seems always to have. But, & this is something Andrew didn’t really address in his review although his pictures bear this out, the Instant Back on the Diana+ takes amazing pictures! The colors are true, vibrant, & sharp espially in close up. I shot some roses & they are simply lovely. I’ve had a great time with the Instant Back. I was getting the hotspot in many shots but my replacement correction lens is on its way to me.However, I have one complaint about my Instant Back: it can shoot out more than 1 picture at once. Very frustrating. Like Andrew, I found that I’d need to turn off the power on the unit to keep from accidentally ejecting a picture but that doesn’t help if, no matter how gingerly I press the eject button, 2 or 3 unexposed films eject along with the exposed one. I’ve contacted Lomography about this & was only told to be extra careful when pressing the eject button. Well . . . I’m already doing that. And I feel this issue will keep me from using the Instant Back as much as I would like. But then, the pictures are amazing, & I tend to have 3-4 bad shots per roll of 120 film so . . . maybe it’s a wash & a non-issue in the long run.I’d like to know if any other Instant Back owners have had this problem. If so, perhaps Lomography will be more helpful. I’d gladly destroy mine to get a unit that won’t force me to waste 2-3 shot per pack! I feel prospective Instant Back owners should know about this potential issue before they purchase. Great review, Andrew!

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