Too often communicators attempt to bend reality by going off the record. It isn’t a strategy – it’s a tactic when used in isolation leaves the communicator wide open for this kind of criticism.
Moreover, it’s out-of-date in the age of transparency. It drives opacity rather than frank and open dialog.
“They talk to the media quite a bit, just not in an official way,” Edward-Isaac Dovere, the editor of City Hall, said of Mr. Cuomo and his staff. “There are not a lot of politicians who, when so much media attention is focused on them, have succeeded at really not being interviewed and not speaking on the record.”