Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Nice Site

I’m a big fan of Icebreaker products. So, tempted with a mate’s discount code I paid their US site a visit today and was really surprised. Most Kiwi sites are a mess. This is a terrific site that reflects the brand values of the company. Love the Baaacode idea.

Other great kiwi sites: Xero, the best online accounting software. Endemic world for kiwi things.

Let me know if you find others.

One Response

  1. By Paul K on March 3rd, 2009 at 9:35 pm

    Yeah great brand values beautifully executed site. Love that Ewe Tunes. Check out another newish Kiwi site that showcases emerging NZ designers and artists http://www.cleverbastards.co.nz

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