Some interesting insights… all reinforce that the channels are adding to and broadening traditional distribution and reach.
Nielsen, OzTAM and Regional TAM reported that 95% of households have at least one digital TV set, up from 90% in the first quarter of 2011. Some 70% receive digital stations on all of the sets they used.
- During a typical month, the typical person watched 113 hours and 38 minutes of television, rising by six hours 31 minutes on an annual basis.
- 44% of Australian households possessed PVRs or other time-shifting technology, and the average amount of time dedicated to playing back content has grown by four hours and 31 minutes, to 12 hours, since Q4 2010.
- 77% of homes are connected to the internet, and Australians normally spend 43 hours 54 minutes using this medium on a PC per month.
- Watching any form of online video, from broadcast content to user-generated clips, contributed three hours and 27 minutes to this total.
- 49% of Australians aged over 14 years old now own a smartphone. This total has grown from 35% at the start of 2011.
- Smartphone subscribers spent 1 hour 20 minutes watching all forms of video through this route by the end of last year, measured against 35 minutes in the first quarter.
- 10% of metropolitan households now own one or more tablets, with 5% of the online population viewing video content in this way by the close of last year, up from 2% at the end of 2010.