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Media Habits Evolving in Aus

Some interesting insights… all reinforce that the channels are adding to and broadening traditional distribution and reach.

Nielsen, OzTAM and Regional TAM reported that 95% of households have at least one digital TV set, up from 90% in the first quarter of 2011. Some 70% receive digital stations on all of the sets they used.

  • During a typical month, the typical person watched 113 hours and 38 minutes of television, rising by six hours 31 minutes on an annual basis.
  • 44% of Australian households possessed PVRs or other time-shifting technology, and the average amount of time dedicated to playing back content has grown by four hours and 31 minutes, to 12 hours, since Q4 2010.
  • 77% of homes are connected to the internet, and Australians normally spend 43 hours 54 minutes using this medium on a PC per month.
  • Watching any form of online video, from broadcast content to user-generated clips, contributed three hours and 27 minutes to this total.
  • 49% of Australians aged over 14 years old now own a smartphone. This total has grown from 35% at the start of 2011.
  • Smartphone subscribers spent 1 hour 20 minutes watching all forms of video through this route by the end of last year, measured against 35 minutes in the first quarter.
  • 10% of metropolitan households now own one or more tablets, with 5% of the online population viewing video content in this way by the close of last year, up from 2% at the end of 2010.

3 Responses

  1. By Teatro on March 7th, 2012 at 9:56 pm

    Paul I feel that way too. I enjoy what I do, and working is a fmliflluent of life for me. While I understand that not everybody can be in that position, one should do the next best thing: do whatever it is you do with pride and the very best way you can. That’ll elevate your spirits and let you enjoy your work more.After all, it’s about YOUR life, not your bosses or customers’ life. Understand what it is that you are doing your job for, there is always a greater, more rewarding picture left to be explored.

    • By Desi on April 14th, 2012 at 2:26 am

      Only 2 clubs mostly avctie updating their page that PPC & Boeung Ket! I hope Boeung ket will creat new history for club or league to win one cup in 1st season!

      • By Asim on May 28th, 2012 at 5:06 am

        (Electronics) I have been using the lark for about 2 weeks now and am fairly seafsiitd with the device’s ability to monitor my sleep history. The graphs and read outs are easy to understand and the overall functioning of the Lark is user friendly. However, this device is not perfect and there are some much needed improvements. First, the sensor plugs into the base assembly via a 5pin connector. It can be tricky to line up the male and female ends of the base and sensor to plug it in. Additionally, the strap, while functional, should be made out of a more stretchy material to make it easier to put on. Rather, you have to completely unbuckle the strap and buckle it back on every time you use it. Other than these gripes, the Lark has served its purpose. The vibrating function works great and wakes me up every time. Even if the vibrations don’t wake you up, the device will signal the iPhone to sound an alarm. I like that you can charge the iPhone while it is in the stand. I did have an issue with the iPhone not recognizing the Lark, however I linked them up in the bluetooth settings and it continued to link up. If you wake up in the middle of the night, or wake up and decide to use the snooze function, the sleep tracking function will stop and has to be reset by replugging the sensor back into the unit and resetting the alarm. This can be kind of annoying and time consuming, which is the last thing you want to deal with when you are tired. I would recommend the device regardless, especially for someone that could benefit from the vibrating alarm feature and would like to monitor their sleep. I guess there are apps that do this also, but I think you’d be sacrificing some of the added benefits that the Lark device offers.

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