Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Connect

Management Innovation

Great story on the MIX over at Fast Company:

The MIX Manifesto reads as a kind of intellectual rebuttal to the leadership mindset defined by the Fortune 500. The defining challenges for management going forward, it argues, are to "mend the soul of business; unleash human capabilities; foster strategic renewal; distribute power; reshape managerial minds; and seek balance and harmony."

Today, for most of us, those noble goals and big dreams are just that. They don’t have much to do with the day-to-day realities inside most real-world organizations. But we’ve all encountered organizations, we’ve all spent time with leaders in various walks of life, who are making a difference by working differently, who are creating lasting value based on the values they bring to their work, and who are determined to share the wealth their organizations create. The folks at MIX are eager for these grassroots innovators to (ahem) throw their ideas into the mix, and, thus, individually and collectively, help shape a new and more human agenda for competition, business, and leadership.

Disclosure: I’m an advisor to the MIX, Dell is a sponsor and provides my paycheck.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]