Andy on Twitter

  • The great thing about Twitter is being a able to have chats with my President. All one way but chats just the same. He's in Sicily!,
  • Peter Farrell is so impressive. Such an amazing Aussie brand and product. Solving real issues. Sleep disorders are a disease.,
  • As much as I complain about airlines huge thanks to for great service on my epic SYD-LAX-AUS-SFO-SJC-LAX-SYD-ADL trip,
  • So proud of the RL team. Amazing achievement. ,
  • Just finishing preso on Mobile experience has by far the worst airline mobile app I've ever reviewed. Shocking. @epicfail,
  • Ultimate in bank branding. Mega Bank. All they need to do is add evil. ,
  • What I Learned From Increasing My Prices - ExtendsLogic ,
  • On marketing workflows... ,
  • So love the story of Ted Kooser... ,
  • ,
  • So much . Going to miss you bro'. ,
  • The ageist conceit that younger workers have more energy | ,
  • Apple Pay is useless. Works less than 50% of time in taxis. Google Pay is 100% great. No bank should be supporting AP. ,
  • Super proud of presenting at YouTube brand camp. So good.,
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Love these Principles

Well worth the longer read… but some principles every marketing team should embrace.

  • Cross-functional teams — collaboration among different disciplines fosters creativity
  • Small, dedicated, co-located teams — optimize for team communication and bonding
  • Progress = outcomes, not output — measure all work by its impact on real customers
  • Problem-focused teams — the team is focused on a business problem, not a set of tasks
  • Removing waste — ruthlessly jettison processes that don’t help move outcomes forward
  • Small batch size — work in small increments where possible to test ideas in the world
  • Continuous discovery — understanding prospects and customers is an ongoing journey
  • GOOB (“get out of the building”) — go talk to real customers in their environment
  • Shared understanding — teams aren’t just a sequence of siloed contributions
  • Anti-pattern: rockstars, gurus, ninjas — team cohesion is better than stars
  • Externalizing your work — get ideas out of heads and into tangible forms
  • Making over analysis — just debating ideas is a waste, go try them out
  • Learning over growth — learn what works before you rush into scaling it up
  • Permission to fail — breed a culture of experimentation, which breeds creativity
  • Getting out of the deliverables business — focus on customers, not documentation

Speak Up — Add Your Thoughts

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