Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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Little Surprises

Air New Zealand does something delightful every year. They send you a Christmas present – at least to the Gold Elite customers.

This year they added a great choice – the ability to donate the value of your gift to the Department of Conversation. An even nicer touch. What makes Air NZ’s work is that they give you a choice – there is a good chance you get something you want.

I remember when Amazon was getting going they’d do something similar – maybe a coffee tumbler, something like that. That’s been long gone.

Thanks Air New Zealand. This is a nice touch.

disclosure: Air New Zealand are a client of Group Lark

 

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