Andy on Twitter

  • Looking forward to the next edition worth subscribing to print and online newsletter,
  • Good tips for fundraising. But, first step is to understand how ready you are by getting everything investors need… ,
  • Great tips from a deal maker and good observations on use of machines learning and AI to build better services… ,
  • Great read - love that is smashes the rampant ageism and myth of youth ... Alan Patricof: An Ageless VC Makes a Spl… ,
  • Some of the best music you'll ever listen too... stacked-up and ready to stream ,
  • Warm up for the Sydney to Hobart. ,
  • The power of brand influencers - interesting read. Interested in views on their methodology - might work for US mar… ,
  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,
  • Connect

Link Love

Tom is right, the lack of links in press releases is astounding. Equally astounding is how few companies and agencies have adopted the social media release format in its truest sense.

Where I am not so sure is around Tom’s suggestion that they don’t do it because they aren’t rewarded for it. While true  – I’ve yet to see PR people embrace search performance and relevancy into their metrics and strategies – I don’t think it is the reason they aren’t included.

Sadly, I think it is probably just laziness coupled with the usual editing anarchy that surrounds getting a release out.

I used to be puzzled about why PR people are so miserly about including links into their news releases and emails. Even those PR people that know that they should…often don’t.

Yet links are a key Internet currency. Why don’t they understand this?!

And I’m fed up of adding links to my posts about their clients and other relevant material because they are absent from the background materials.

I’ve come to the conclusion that since PR people aren’t putting links into their communications then I shouldn’t need to put those links into my posts. Clearly, if it were important to them, then the links would be there in the source material.

I used to be puzzled about this behavior but now I think I know why: The reason for the lack of the hyperlink — the most fundamental element in a digital document — is that PR people don’t get any credit for it.

PR people are paid for story placement — which is just one side of the story. The SEO benefits from a well-linked story are worth much more.

A link from high-ranked news site will provide far more than a momentary boost in traffic to a company’s web site. It provides a high degree of trust that Google uses to determine rankings in key search results.

This is much much more valuable than the actual news or feature story itself because it affects Google’s ranking of the company web site for a very long time.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]