Andy on Twitter

  • Love this... ,
  • Like how McKinsey frames culture and behaviour together. ,
  • Fed Up with Super Rugby games stopages for criminal investigations. Equaly tired of thuggery ,
  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
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Limiting Social Networking… Really…

You don’t “limit” social networking. What you do is limit freedom of speech.

ESPN’s very act highlights the emerging supremacy of conversations over content. They get the power of coalescing conversations. The fact they want to own where those conversations live shows a disrespect for freedom of speech. Ok, they are paying for journalists words as manifested in stories. But their conversations, personal brands… their lifestreams as well?

As disrespectful as this is to their journalists, it is equally disrespectful to their customers. I was one. In effect, ESPN wants to install a roadblock in our lifestream and fork our conversation to where they want it to take place. Rather encouraging participation in many communities, they want it to occur just in their community. Rather than meeting us in our favorite meeting places, they want us to meet at their watering hole exclusively.

The effect of this move will be to diminish the authority of their journalists by reducing their participation in the lifestream.

I’ll vote with my mouse and take my conversation elsewhere.

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