Andy on Twitter

  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Practice patience. Never make a change unless you have something better. Kraft @Cannes_Lions,
  • Great orgs are built on inspired talent that is difficult to manage, sometimes large in confidence and ego, strong: Kraft at @Cannes_Lions,
  • The best tend to be the most creative - and tend to be the most difficult. As a leader you must learn to live with that. Kraft @Cannes_Lions,
  • Cannes debate underway.,
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Great Idea. Not so clever Marketing.

I really like the idea of readability. Remove all the clutter. Save stuff you want to read in a clean, easy to read format… read on any device… Trouble is I already have one App for that and no way of testing Readability without paying the monthly fee.

Here is what I’d suggest they do:

  • Intro a 30 day trial
  • Charge for Apps but not the browser plug-in – you can get the free App here
  • Remove the monthly charge – this is a perceptual leap for many folks like me. Sure, it’s only five bucks, but monthly? Give folks a three month option. Or let them buy a year packaged with a discount.
  • Not sure I get the writer/publisher benefit angle. Sounds nice but hardly seems like a cause to support?

Selling on the web is all about pricing dynamics. Readability looks great and will do well with some.

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